Tips for a better headshot and marketing images

November 02, 2017  •  Leave a Comment

One of the most important things you can do for your professional career is having a current headshot and branding images. The key is how quickly potential clients, customers, colleagues, and employers get a feel for your brand. You may be in sales or not, but you are always selling YOU.

As a (former) career HR professional working in varied industries, I have a unique ability to understand the impact your social media presence can have to either attract or turn away opportunity. Remember the old (but very relevant) adage: you only get one chance for a first impression. Let's look at my headshot on my About Me page for example. I had plenty of stuffy "professional" shots from my corporate career, but are those appropriate for who I am selling as a photographer? Nope! What you see on that page is who you will find when you show up for a session. 

Your LinkedIn image will most certainly be different than your Twitter, right? It should be! More importantly, neither of them should be a selfie or an image where you have obviously cropped out others. It should be all about you. 

 

Here are my top tips for a great headshot/marketing image.

1. Stay true to yourself! If you have natural look then don't overdo it with makeup just for your images. Does your industry work in a more casual atmosphere?  Skip the suit. You should never show up for a client meeting or interview and not be recognizable from the images of yourself online!

2. The image should have a high attention to detail. This includes choosing wardrobe that is attractive to your audience. If you are working with a white collar group then choosing well tailored and subdued clothing will be important. If your audience is varied then option that reach a larger group will be necessary. Searching for head shots in your industry and selecting the ones that speak to can be helpful in determining what is consistently attractive to your eye.

3. Your photo(s) should be approachable but still convey confidence! That can be a tricky combination. Posture and posing can make or break your intention. Always choose personality over glitz. Everyone has a stiff headshot, makes yours memorable. 

I'm happy to elaborate on any and all of the tips above, let's chat and get your brand refreshed and working for you!

Contact me HERE.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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